Hi, I’m Noleen.

I’m on a mission to revolutionise the beauty industry! I’m not your average makeup artist. And I don’t do beauty in the standard way.

As Featured In


I’m saying no to the unethical practices of animal testing in the cosmetics industry.

No to all the questionable ingredients in beauty products that are harmful to your skin, health and the environment!

No to the idea that we all need to look the same and the ‘one-size-fits-all’ approach!

Before we chat further about my big mission, I’ll introduce myself first.

Who am I?

I’m a former treasury analyst turned international organic makeup artist, cruelty-free beauty ambassador and founder of Natural Beauty Society. I’m the creator of Selfcare Makeover and How To Look Your Virtual Best on Video and judge in the Natural Health Beauty Awards.

I’ve been called “The Organic Makeup Queen” by Natural Health Magazine and named Top Beauty Eco Influencer.

With over a decade of knowledge, experience and expertise in the natural and organic beauty industry, I’ve worked with thousands of women and men of all ages, skin types, skin tones and facial features.

I continuously update my skills, knowledge, expertise and keep myself informed through education and research. I’m currently studying for a diploma in nutritional dermatology which is the study of how food and nutrition impact the ageing of the skin as well as skin conditions.

My work has been featured in publications such as Natural Health Magazine, Thrive Global, Yoga Journal, The Little Wedding Corner. As well as working on advertising campaigns for some of the worlds largest companies such as Siemens, Allianz and Tam Airlines.


What I do

A pioneer of the digital beauty age, I work virtually with professional women and men worldwide teaching them how to show up powerfully and confidently for success in business and life.

I help them create their on-camera leadership look, create a customised self-care routine that’s easy to stick to as well as how to ethically nurture their skin by easily transitioning to natural, organic, 100% cruelty-free products that are kind to their skin, health, animals and the planet.

I’m very passionate about only using beauty products that are kind to animals, the environment and of course, your health and skin.

I take a holistic approach and believe a healthy beauty routine also involves a healthy lifestyle and mindset.

I work independently and I don’t sell any products. So you can be assured the advice and recommendations I give is unbiased and with your best interests in mind.

So why am I on a mission to revolutionise the beauty industry?

You see, there’s so much wrong with the industry right now.

❌ From all the unethical practices of animal testing and all the questionable ingredients in beauty products that are harmful to your skin, health and the environment!

❌Then there’s all the greenwashing where brands try to trick their lovely, loyal customers, like you, into buying their products by using misleading language and underhand tactics!

❌ Not to mention how it makes you feel inadequate and like there’s something wrong with you if you don’t look a certain way!

❌ To how it tries to sell you every product under the sun, even when you don’t need them!

This is why I want to revolutionise the beauty industry! Because it doesn’t have to, and shouldn’t be this way! I want to change this way of doing things and this way of thinking

How I got started on my own green beauty journey

It all started 12 years ago when I was horrified to learn that animal testing was rampant in the beauty industry (and still is!). And that many of my favourite brands at the time were conducting such cruel and outdated procedures in the name of beauty!

This also led me to realise that it’s just as important to be mindful of what I’m putting ON my body as well as what I put into it.

I realised there were many potentially harmful ingredients in mainstream beauty products. And so began my green beauty journey.

I slowly but surely started making the switch to natural and organic products. And I’ve most definitely noticed a positive difference in the condition of my skin and health since having a cleaner, greener, healthier beauty routine.

My story of how I became a makeup artist is not the traditional one!

I actually studied finance in college which eventually lead me to work in the finance industry for over a decade. But I quickly realised this was not what I wanted to do with my life.

However, for so long I didn’t know what that thing was that I wanted to do. What I did know was that I really wanted to do work I was passionate about, that fulfilled me, where I could make a difference and where I couldn’t wait to get up and go to work every single day. And that I wanted to work for myself and build my own dream instead of someone else’s.

I used to think I was ‘too old’ to change careers. That is until I realised I still had another 30 years of my working life left! And that you’re never too old to make a change and start something new.

So I decided enough was enough and I wasn’t going to waste another precious day of my life doing something that didn’t fulfil me. It was time for a change and this led me to the path I’m on today.


I’ve never once regretted my decision. And I’m so happy and grateful that I’m now doing work that I absolutely love and am so passionate about.

It’s given me the opportunity to work with some amazing people in amazing locations and on amazing projects.

Not only that, it gives me the chance to work with and chat with lovely people like you too.

Here are a few other facts about me

  • I’m from Dublin, Ireland

    And even though I’ve lived abroad for over a decade, I still haven’t lost my Irish accent, even when I speak German, which I'm fluent in!

  • I love animals

    I'm vegan and passionate about animal welfare. One of my goals is that one day my partner and I will have our own sanctuary where the animals can just wander around and play to their heart’s content all day long.

  • I love to travel

    I love experiencing new countries, cultures and languages. I want to live in as many countries as I can. I’ve already lived in 5 so far. And I speak 2 languages fluently (English & German). I’m currently learning Italian.

    Additionally, I speak 2 halves of 2 other languages. Well kind of! Because I’ve forgotten how to speak them as it’s been so long since I did. French & Irish are the other 2 languages in case you’re wondering!


  • I’m a huge sports fan

    As much as I love all things beauty related, I’m also fully in my element watching an entire weekend’s worth of sport!

    The only thing I really miss about living abroad is that I don’t get to go and support my favourite rugby team Leinster Rugby in person every other week.

    But at least I have the internet so I can always watch them play no matter where I am in the world!

  • I don’t drink coffee!

    But I do love drinking tea. In fact, I’ve been told I make a mean cuppa if I do say so myself! So if you’re ever near my house, stop by and I’ll make you one of my top-notch cups of earl grey! 

Here's how we can work together

If you need personalised attention and a customised routine, you can find out more about my Makeup & Skincare Lessons here.

Or you can go to this page to find out more about all the other services I offer and ways I can support you here.